September Boy Group Brand Reputation Rankings Announced

Sep 10, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from August 10 to September 10.

BTS topped the list for the 52nd consecutive month with a brand reputation index of 9,734,185, marking a 21.83 percent rise in their score since August. High-ranking phrases in BTS’s keyword analysis included “expo,” “Busan concert,” and “military service exemption,” while their highest-ranking related terms included “perform,” “suspicious,” and “hold.” The group’s positivity-negativity analysis also revealed a score of 67.09 percent positive reactions.

SEVENTEEN held onto their spot at second place with a brand reputation index of 4,745,420, marking a slight increase of 2.90 percent in their score since last month.

THE BOYZ rose to third place after seeing an impressive 98.63 percent increase in their brand reputation index since August, bringing their total score to 4,297,527 for September.

NCT took fourth place with a brand reputation index of 3,036,566, marking a 17.94 percent rise in their score since last month.

Finally, MONSTA X rounded out the top five with a brand reputation index of 2,848,823, marking a whopping 94.26 percent increase in their score since August.

Check out the top 30 for this month below!