October Girl Group Brand Reputation Rankings Announced

Oct 09, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from September 9 to October 9.

BLACKPINK topped the list for the fifth consecutive month with a brand reputation index of 7,170,250, marking a 14.58 percent increase in their score since September. High-ranking phrases in their keyword analysis included “Shut Down,” “concert,” and “YouTube,” while their highest-ranking related terms included “by far,” “surpass,” and “long run.” The group’s positivity-negativity analysis also revealed a score of 89.83 percent positive reactions.

Girls’ Generation rose to second place in the rankings with a brand reputation index of 4,267,366, while IVE followed in third place with a total index of 4,143,670.

TWICE came in at a close fourth with a brand reputation index of 4,049,033, and NewJeans rounded out the top five with a total index of 3,165,030 for October.

Check out the top 30 for this month below!