Song Joong Ki Is Reincarnated As A Chaebol Heir In New Revenge Drama 'Reborn Rich'

JTBC’s upcoming drama “Reborn Rich” has unveiled its main poster!

“Reborn Rich” is a new fantasy drama starring Song Joong Ki as Yoon Hyun Woo, a loyal secretary to a chaebol family. When he dies after being framed for embezzlement by the very family that he had faithfully served, he is reborn as the family’s youngest son Jin Do Joon, and he plots to take over the company out of revenge.

In the newly released poster for the upcoming drama, Jin Do Joon hides his thirst for vengeance as he poses for a father-son photo with Jin Yang Chul, the ruthless and endlessly greedy head of Sunyang Group (played by Lee Sung Min).

While Jin Yang Chul’s pose could appear affectionate at first glance, there is something ominous about the way his hand rests directly over Jin Do Joon’s heart, as if he has the younger man’s life entirely in the palm of his hand. A crack in the image also forms at that very spot, piquing viewers’ curiosity as to the significance of this fissure.

Meanwhile, the poster’s caption reads, “I was reborn into the bloodline of the family that killed me.”

The producers of “Reborn Rich” teased, “After being born into the bloodline of the Sunyang Group family that killed him, Jin Do Joon shakes up the family’s world, and he inevitably ends up facing off against the ’emperor’ Jin Yang Chul.”

“Although they are the closest of family, Jin Do Joon and Jin Yang Chul have become enemies,” they continued. “Please look forward to the blazing chemistry between Song Joong Ki and Lee Sung Min, who will be portraying these characters’ dramatic tale.”

“Reborn Rich” premieres on November 18 and will be available with subtitles on Viki.

Check out a teaser for the drama with English subtitles below!

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