December Boy Group Brand Reputation Rankings Announced

Dec 10, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from November 10 to December 10.

BTS topped the list for the 55th consecutive month with a brand reputation index of 12,276,480, marking a 54.89 percent rise in their score since November.

High-ranking phrases in the group’s keyword analysis included “Jungkook,” “Jin,” and “RM,” while their highest-ranking related terms included “perform,” “record,” and “release.” BTS’s positivity-negativity analysis also revealed a score of 90.42 percent positive reactions.

SEVENTEEN rose to second place on this month’s list with a brand reputation index of 3,805,885, marking a 70.67 percent increase in their score since November.

Meanwhile, Stray Kids took third place for December with a brand reputation index of 2,598,648.

NCT climbed to fourth place after seeing a 100.90 percent rise in their score since last month, bringing their total index for December to 2,218,616.

Finally, THE BOYZ came in at a close fifth with a brand reputation index of 2,123,456, marking a 20.32 percent increase in their score since November.

Check out the top 30 for this month below!