December Advertisement Model Brand Reputation Rankings Announced

Dec 25, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from November 22 to December 22. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for December.

Soccer star Son Heung Min topped this month’s list with a brand reputation index of 5,142,589, marking a staggering 166.78 percent increase in his score since October (the last time the rankings were published). The athlete’s highest-ranking related terms included “strong effect,” “increase,” and “proceed,” while his positivity-negativity analysis revealed a score of 89.20 percent positive reactions.

BTS took second place in the rankings with a brand reputation index of 3,454,403, marking a 31.24 percent rise in their score since October.

Meanwhile, BLACKPINK came in third place with a brand reputation index of 2,627,304.

Finally, IU and Lim Young Woong rounded out the top five for December at fourth and fifth places respectively.

Check out this month’s top 30 below!