December Star Brand Reputation Rankings Announced

Dec 31, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all stars!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from November 30 to December 31.

Soccer star Son Heung Min rose to the top of this month’s list with a brand reputation index of 16,286,284, marking a whopping 153.11 percent increase in his score since October (the last time the rankings were published).

BTS took second place for December with a brand reputation index of 10,001,486, marking a modest 0.80 percent rise in their score since October.

Song Joong Ki shot to third place with a brand reputation index of 8,976,155, while Lim Young Woong came in fourth with a total index of 7,247,683 for the month.

Finally, NewJeans rounded out the top five with a brand reputation index of 6,725,823, marking a 58.18 percent in their score since October.

Check out the top 30 for this month below!