BTS' Suga Named Brand Ambassador For Valentino

BTS’ Suga is officially the new face of Valentino!

On January 17, the luxury Italian fashion house announced that Suga had been chosen as its latest addition to its roster of brand ambassadors, whom it refers to as “Di.Vas” (a pun that stands for “Different Values”).

Valentino creative director Pierpaolo Piccioli described Suga as “a multifaceted artist; he is an interpreter and uses his talent and his work to express himself with energy and authenticity. He perfectly embodies everything that DI.VA.s testimonials stand for: diversity, inclusivity, creativity, and passion.”

Suga, who will be fronting the Maison Valentino Essentials campaign, remarked, “Everyone has different dreams and their own individual values. Maison Valentino and creative director Pierpaolo Piccioli have always been supportive of this kind of diversity, which I also believe in.”

He went on to add, “I consider it a joy to become a Valentino Di.Vas, and I’m sincerely delighted to be able to be a part of the Maison Valentino Essentials campaign.”

SUGA— the multi-faceted artist and member of #BTS— is revealed as the latest Brand Ambassador and #ValentinoDiVas​
​In a new shoot with @GQMagazine, the rapper, songwriter, producer and performer is seen in #MaisonValentinoEssentials, #PierpaoloPiccioli's vision for the brand. pic.twitter.com/YLMEPOBBCa

— Valentino (@MaisonValentino) January 17, 2023

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