January Singer Brand Reputation Rankings Announced

Jan 21, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for singers!

The rankings were determined through an analysis of singers’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from December 21, 2022 to January 21, 2023.

NewJeans topped this month’s list with a brand reputation index of 11,901,458, marking a 26.54 percent increase in their score since December.

Meanwhile, Lim Young Woong held onto his spot at second place with a brand reputation index of 9,062,863 for January.

BTS took third place in the rankings with a brand reputation index of 6,980,796 for the month.

BLACKPINK maintained their position at fourth place with a brand reputation index of 5,874,066, marking a 6.37 percent rise in their score since last month.

Finally, IU came in at a close fifth after seeing a 26.35 percent increase in her brand reputation index since December, bringing her total score for January to 5,867,068.

Check out the top 30 for this month below!