January Advertisement Model Brand Reputation Rankings Announced

Jan 28, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from December 28, 2022 to January 28, 2023. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for January.

NewJeans topped this month’s list with a brand reputation index of 2,704,823, marking a 39.86 percent rise in their score since December. The girl group’s highest-ranking related terms included “hip,” “unrivaled,” and “trendy,” while their positivity-negativity analysis revealed a score of 82.59 percent positive reactions.

IU took second place in the rankings with a brand reputation index of 2,313,331, while Lim Young Woong came in third with an index of 2,313,331.

BTS ranked fourth with a brand reputation index of 1,551,611, and BLACKPINK came in at a close fifth with a score of 1,526,317 for January.

Check out the top 30 for this month below!