February Variety Star Brand Reputation Rankings Announced

Feb 04, 2023

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from January 4 to February 4.

Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 3,785,310, marking a 14.52 percent increase in his score since January. High-ranking phrases in his keyword analysis included “You Quiz on the Block,” “DdeunDdeun,” and “crisis theory,” while his highest-ranking related terms included “talk,” “transform,” and “appear on.” The star’s positivity-negativity analysis also revealed a score of 84.70 percent positive reactions.

Meanwhile, Shin Dong Yup rose to second place for February with a brand reputation index of 2,028,905.

Finally, Kim Jong Kook took third place with a brand reputation index of 1,932,445, marking a modest 3.16 percent rise in his score since last month.

Check out the top 30 for this month below!