February Star Brand Reputation Rankings Announced

Mar 01, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all stars!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from January 28 to February 28.

NewJeans held onto their spot at the top of the list for the second consecutive month, scoring a brand reputation index of 7,176,143 for February.

Lim Young Woong rose to second place with a brand reputation index of 6,505,134 for the month.

Meanwhile, BTS took third place in the rankings with a brand reputation index of 6,087,045 for February.

Son Heung Min climbed to fourth place after enjoying a 28.56 percent increase in his brand reputation index since last month, bringing his total score to 5,195,224.

Finally, Kim Min Jae came in at a close fifth with a brand reputation index of 5,112,490, marking an impressive 65.90 percent increase in his score since January.

Check out the top 30 for this month below!