March Variety Star Brand Reputation Rankings Announced

Mar 04, 2023

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from February 4 to March 4.

Yoo Jae Suk held onto his spot at the top of the list with a brand reputation index of 3,387,286 for March. High-ranking phrases in his keyword analysis included “YouTube,” “How Do You Play?“, and “DdeunDdeun,” while his highest-ranking related terms included “challenge,” “donate,” and “sponsor.” The star’s positivity-negativity analysis also revealed a score of 87.09 percent positive reactions.

Meanwhile, Kim Jong Kook rose to second place in the rankings with a brand reputation index of 1,886,215.

Finally, Noh Hong Chul shot to third place after seeing a whopping 108.40 percent increase in his brand reputation index since last month. The comedian’s total score for March came out to 1,401,155.

Check out the top 30 for this month below!