March Boy Group Brand Reputation Rankings Announced

Mar 11, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from February 11 to March 11.

BTS topped the list for the 58th consecutive month with a brand reputation index of 5,907,810 for March. High-ranking phrases in the group’s keyword analysis included “J-Hope,” “Lego,” and “Jimin,” while their highest-ranking related terms included “release,” “collaborate,” and “award.” BTS’s positivity-negativity analysis also revealed a score of 80.78 percent positive reactions.

NCT took second place in the rankings with a brand reputation index of 3,983,538, marking a 4.08 percent increase in their score since February.

Meanwhile, SEVENTEEN claimed third place for March with a brand reputation index of 3,699,006.

EXO held onto their spot at fourth place with a brand reputation index of 3,223,157, marking a 4.79 percent rise in their score since last month.

Finally, THE BOYZ climbed to fifth place with a brand reputation index of 2,995,419, marking a 39.21 percent increase in their score since February.

Check out the top 30 for this month below!