March Drama Actor Brand Reputation Rankings Announced

Mar 11, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between February 9 and March 9.

Jeon Do Yeon topped this month’s list with a brand reputation index of 4,367,501 for March. High-ranking phrases in the actress’s keyword analysis included “Nam Haeng Sun,” “Jung Kyung Ho,” and “ratings,” while her highest-ranking related terms included “warm,” “solid,” and “charming.” Jeon Do Yeon’s positivity-negativity analysis also revealed a score of 84.01 percent positive reactions.

Meanwhile, Jeon Do Yeon’s “Crash Course in Romance” co-star Jung Kyung Ho took second place in the rankings with a brand reputation index of 3,381,365.

Lee Je Hoon, the star of “Taxi Driver 2,” claimed third place for the month with a brand reputation index of 2,605,464.

Finally, ASTRO’s Cha Eun Woo ranked fourth place with a brand reputation index of 2,387,194, while Lee Bo Young came in at a close fifth with a score of 2,370,216.

Check out the top 30 for this month below!