March Girl Group Brand Reputation Rankings Announced

Mar 11, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from February 12 to March 12.

NewJeans topped the list for the fourth consecutive month with a brand reputation index of 5,362,902 for March. High-ranking phrases in the group’s keyword analysis included “advertisement model,” “Billboard,” and “OMG,” while their highest-ranking related terms included “race forward,” “selected,” and “established.” NewJeans’ positivity-negativity analysis also revealed a score of 90.36 percent positive reactions.

BLACKPINK held onto their spot at second place with a brand reputation index of 5,069,149, marking a 2.85 percent increase in their score since February.

H1-KEY also maintained their position at third place with a brand reputation index of 3,361,317, marking a 12.24 percent rise in their score since last month.

Meanwhile, IVE held steady at fourth place with a brand reputation index of 2,704,894 for March.

Finally, (G)I-DLE rose to fifth place with a brand reputation index of 2,588,873, marking an 11.15 percent increase in their score since February.

Check out the top 30 for this month below!