March Boy Group Member Brand Reputation Rankings Announced

Mar 18, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 703 boy group members, using big data collected from February 18 to March 18.

BTS’s V topped this month’s list with a brand reputation index of 4,875,543, marking a 38.09 percent increase in his score since February.

High-ranking phrases in V’s keyword analysis included “Jinny’s Kitchen,” “Instagram,” and “Christmas Tree,” while his highest-ranking related terms included “appear,” “play an active role,” and “participate.” The idol’s positivity-negativity analysis revealed a score of 89.27 percent positive reactions.

BTS’s J-Hope shot to second place after seeing a whopping 141.42 percent increase in his brand reputation index since last month. His total score came out to 4,288,670 for March.

Meanwhile, ASTRO’s Cha Eun Woo came in at a close third with a brand reputation index of 4,250,124.

BTS’s Jimin took fourth place for March with a brand reputation index of 4,034,139, while Wanna One’s Kang Daniel rounded out the top five with a total index of 3,784,328.

Check out the top 30 for this month below!