March Idol Group Brand Reputation Rankings Announced

Mar 25, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from February 23 to March 23.

NewJeans defended their position at the top of the list this month with a brand reputation index of 7,149,194. High-ranking phrases in the group’s keyword analysis included “OMG,” “Hype Boy,” and “Ditto,” while their highest-ranking related terms included “record,” “surpass,” and “stan.” NewJeans’ positivity-negativity analysis also revealed a score of 90.43 percent positive reactions.

Meanwhile, BTS held onto their spot at second place with a brand reputation index of 6,858,394 for March.

BLACKPINK held steady at third place on this month’s list with a brand reputation index of 5,566,366, marking a 14.40 percent increase in their score since January (the last time the rankings were published).

SEVENTEEN climbed to fourth place for March with a brand reputation index of 3,324,189, marking a 1.78 percent rise in their score since January.

Finally, IVE rounded out the top five for the month with a brand reputation index of 2,744,987.

Check out the top 30 for March below!