April Boy Group Brand Reputation Rankings Announced

Apr 08, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from March 8 to April 8.

BTS topped the list for the 59th consecutive month with a brand reputation index of 9,446,687, marking an impressive 59.90 percent rise in their score since March.

High-ranking phrases in BTS’s keyword analysis included “Jimin,” “V,” and “Suga,” while their highest-ranking related terms included “record,” “surpass,” and “achieve.” The group’s positivity-negativity analysis also revealed a score of 89.04 percent positive reactions.

SEVENTEEN rose to second place in the rankings with a brand reputation index of 2,914,260 for April, while EXO climbed to third place with an index of 2,334,329.

Teen Top shot to fourth place after enjoying a staggering 321.25 percent increase in their brand reputation index since last month. The group’s total score for April came out to 2,081,849.

Finally, NCT came in at a close fifth with a brand reputation index of 2,032,829 for April.

Check out this month’s top 30 below!