April Girl Group Brand Reputation Rankings Announced

Apr 09, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from March 9 to April 9.

BLACKPINK rose to the top of this month’s list after enjoying a 60.32 percent increase in their brand reputation index since March, bringing their total score for April to 8,126,951.

High-ranking phrases in BLACKPINK’s keyword analysis included “Jisoo,” “FLOWER,” and “game,” while their highest-ranking related terms included “record,” “reveal,” and “release.” The group’s positivity-negativity analysis also revealed a score of 93.27 percent positive reactions.

NewJeans took second place in the rankings with a brand reputation index of 5,428,500, marking a slight increase of 1.22 percent in their score since last month.

IVE climbed to third place with a brand reputation index of 3,282,997, marking a 21.37 percent increase in their score since March.

TWICE came in fourth place with a brand reputation index of 2,942,459, marking a 21.19 percent rise in their score since last month.

Finally, (G)I-DLE held onto their spot at fifth place with a brand reputation index of 2,690,821, marking a modest 3.94 percent increase in their score since March.

Check out the top 30 for April below!