May Girl Group Brand Reputation Rankings Announced

May 14, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from April 14 to May 14.

BLACKPINK held onto their spot at the top of the list this month with a brand reputation index of 6,734,798 for May. High-ranking phrases in their keyword analysis included “aircraft,” “concert,” and “Guinness World Record,” while their highest-ranking related terms included “registered,” “release,” and “surpass.” The group’s positivity-negativity analysis also revealed a score of 91.98 percent positive reactions.

IVE took second place in the rankings with a brand reputation index of 5,952,401 marking an 81.31 percent increase in their score since April.

Meanwhile, NewJeans came in third place with a brand reputation index of 4,823,782 for May.

LE SSERAFIM followed at a close fourth with a brand reputation index of 4,327,928, marking a 108.67 percent rise in their score since last month.

Finally, aespa rounded out the top five with a brand reputation index of 3,202,140, marking a 62.74 percent increase in their score since April.

Check out this month’s top 30 below!