NewJeans Named To TIME Magazine's "Next Generation Leaders" List For 2023

May 24, 2023

TIME Magazine has chosen NewJeans for their 2023 list of “Next Generation Leaders”!

On May 23 local time, TIME Magazine announced their latest list of “Next Generation Leaders” for 2023, highlighting rising stars who are guiding the way to a brighter future. This year, NewJeans is named alongside stars like actress Florence Pugh, DJ Bizarrap, content creator Drew Afualo, professional golfer Matt Fitzpatrick, and more.

After introducing the five members of NewJeans, TIME Magazine wrote, “A year ago, no one knew who NewJeans was. But since it dropped its first music video in August 2022, the nascent K-pop girl group—managed by the record label ADOR, a subsidiary of the South Korean entertainment behemoth HYBE, which launched boy band BTS to international acclaim—has already reached global milestones even faster than its more senior counterparts in the industry.”

They added, “Two of NewJeans’ singles stayed on the Billboard 100 for five weeks this year, and in March the band became the fastest Korean act ever to hit 1 billion streams on Spotify in just 219 days, despite having released only a handful of songs. This August, NewJeans will become the first K-pop girl group to perform at Lollapalooza.”

The magazine also credited ADOR’s CEO Min Hee Jin, who previously worked with Girls’ Generation, SHINee, EXO, and more as a creative director at SM Entertainment. TIME Magazine wrote, “Now helming her own label, Min [Hee Jin] has spoken of breaking established industry expectations, which resonated with NewJeans members. (The band’s name is a wordplay on “new genes”—as in the next generation of K-pop—and the timeless style of denim.)”

Check out NewJeans interview with TIME below!

“We’re dancing to music we enjoy, our songs, each in our own way… Each person is expressing the choreography as we hear the music.”

Find out why @NewJeans_ADOR is part of TIME's newest class of Next Generation Leaders: https://t.co/SQtCtgWB6V pic.twitter.com/JA87F8EfsT

— TIME (@TIME) May 23, 2023