McDonald's To Launch International NewJeans Collaboration Campaign

May 26, 2023

McDonald’s is partnering with NewJeans for a special campaign in 10 different regions across Asia!

On May 26, McDonald’s officially announced that it would be launching a “NewJeans Chicken Dance Campaign” starting next month. The campaign will involve special advertisements featuring NewJeans in 10 Asian regions, as well as special packaging for specific chicken menu items offered in each country (which vary from region to region).

After kicking off in South Korea on June 1, the collaboration campaign will continue in the Philippines, Thailand, Indonesia, Brunei, Malaysia, Hong Kong, Taiwan, Singapore, and Vietnam.

In South Korea, the upcoming campaign will also involve the launch of a brand-new menu item.

A spokesperson for McDonald’s Korea commented, “This campaign, which is led by McDonald’s Korea, will be enjoyed by customers in 10 different regions across Asia. We are very happy, because we think it may become a special memory.”

They added, “Through events such as a dance challenge with NewJeans, we will do our best to make this campaign a success so that customers in a wide variety of markets can enjoy a new and unique experience.”

Check out the schedule for McDonald’s and NewJeans’ upcoming collaboration campaign below!