June Rookie Idol Group Brand Reputation Rankings Announced

Jun 11, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for rookie idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idol groups, using big data collected from May 8 to June 8. Only idols who debuted in 2022 or later were considered for the rankings.

NewJeans topped the list for the second consecutive month with a brand reputation index of 3,795,700. High-ranking phrases in the group’s keyword analysis included “Danielle,” “Coca-Cola,” and “fan meeting,” while their highest-ranking related terms included “surpass,” “sell out,” and “chosen.” NewJeans’ positivity-negativity analysis also revealed a score of 83.05 percent positive reactions.

FIFTY FIFTY came in at a close second with a brand reputation index of 3,472,584, marking a 21.56 percent increase in their score since May.

LE SSERAFIM took third place for the month with a brand reputation index of 2,723,057, while H1-KEY held steady at fourth place with an index of 1,155,531.

Finally, BOYNEXTDOOR entered the rankings at fifth place with a brand reputation index of 902,105 for June.

Check out this month’s top 30 below!