June Movie Star Brand Reputation Rankings Announced

Jun 15, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from May 15 to June 15.

The cast of the hit film “The Roundup: No Way Out” dominated this month’s list, claiming three out of the top five spots for June. Ma Dong Seok topped the rankings, followed by his co-stars Lee Joon Hyuk in second place and Go Kyu Pil in fourth.

Meanwhile, Son Suk Ku—who starred in the previous “The Outlaws” film “The Roundup“—came in third place for the month.

High-ranking phrases in Ma Dong Seok’s keyword analysis included “The Roundup: No Way Out,” “Lee Joon Hyuk,” and “muscles,” while his highest-ranking related terms included “success,” “surpass,” and “brawny.” The actor’s positivity-negativity analysis also revealed a score of 92.07 percent reactions.

Finally, Kim Dong Wook—who is currently starring in both “My Perfect Stranger” and “Delightfully Deceitful” rounded out the top five for June.

Check out this month’s top 30 below!