July Girl Group Brand Reputation Rankings Announced

Jul 09, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from June 9 to July 9.

NewJeans topped this month’s list with a brand reputation index of 5,704,051, marking a 27.82 percent increase in their score since June. High-ranking phrases in the group’s keyword analysis included “announce,” “release,” and “grow,” while their highest-ranking related terms included “Super Shy,” “New Jeans,” and “OMG.” NewJeans’ positivity-negativity analysis also revealed a score of 85.07 percent positive reactions.

(G)I-DLE held onto their spot at second place with a brand reputation index of 4,347,392, while BLACKPINK came in at a close third with a total index of 4,150,384.

aespa maintained their position at fourth place with a brand reputation index of 3,531,314, and IVE rounded out the top five for July with a total score of 2,938,434.

Check out the top 30 for this month below!