Watch: IVE Drops Fun And Refreshing "I WANT" MV For 2023 Pepsi Campaign

IVE is here with new music!

On July 13 at 6 p.m. KST, IVE dropped their single “I WANT”  for the 2023 Pepsi Campaign along with the music video for the track.

“I WANT” highlights Pepsi’s brand identity of “FUN,” “FOOD,” and “FESTA” through IVE’s confidence and conveys the hopeful message of pushing back worries just for a while to enjoy every day like a party.

Check out the music video below!