July Advertisement Model Brand Reputation Rankings Announced

Jul 16, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from June 11 to July 11. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for July.

BLACKPINK held onto their spot at the top of the list this month with a brand reputation index of 1,953,348. High-ranking phrases in the group’s keyword analysis included “YouTube,” “Hyde Park,” and “ambassador,” while their highest-ranking related terms included “perform,” “record,” and “surpass.” BLACKPINK’s positivity-negativity analysis also revealed a score of 84.56 percent positive reactions.

NewJeans came in at a close second with a brand reputation index of 1,829,855, marking an impressive 72.46 percent increase in their score since June.

Ma Dong Seok rose to third place with a brand reputation index of 1,741,326, marking a 31.05 percent increase in his score since last month.

Lim Young Woong took fourth place with a brand reputation index of 1,671,078, and soccer star Son Heung Min rounded out the top five with a score of 1,642,726 for July.

Check out the top 30 for this month below!