August Idol Group Brand Reputation Rankings Announced

Aug 15, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from July 15 to August 15.

NewJeans rose the top of the list this month with a brand reputation index of 10,001,027, marking a 67.47 percent increase in their score since July. High-ranking phrases in the group’s keyword analysis included “Jamboree,” “Billboard,” and “Super Shy,” while their highest-ranking related terms included “release,” “perform,” and “record.” NewJeans’ positivity-negativity analysis also revealed a score of 91.89 percent positive reactions.

Meanwhile, BTS took second place in the rankings with a brand reputation index of 6,497,937 for August.

IVE climbed to third place on the list with a brand reputation index of 4,895,215, marking a 22.91 percent rise in their score since last month.

SEVENTEEN came in fourth place with a brand reputation index of 4,522,941, marking a 28.32 percent increase in their score since July.

Finally, “Boys Planet” group ZEROBASEONE rounded out the top five for August with a brand reputation index of 3,563,668.

Check out the top 30 for this month below!