September Rookie Idol Group Brand Reputation Rankings Announced

Sep 05, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for rookie idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idol groups, using big data collected from August 5 to September 5. Only idols who debuted in 2022 or later were considered for the rankings.

NewJeans topped the list for the fifth consecutive month with a brand reputation index of 7,488,673, marking an 11.23 percent increase in their score since August.

High-ranking phrases in NewJeans’ keyword analysis included “Super Shy,” “Billboard,” and “OST,” while their highest-ranking related terms included “record,” “certify,” and “advertise.” The group’s positivity-negativity analysis also revealed a score of 91.89 percent positive reactions.

LE SSERAFIM maintained their position at second place with a brand reputation index of 2,572,983, while ZEROBASEONE held onto their spot with a total index of 2,152,729 for September.

H1-KEY rose to fourth place with a brand reputation index of 1,512,397, marking a 42.63 percent increase in their score since last month, and NMIXX rounded out the top five with a total index of 659,482.

Check out the top 30 for this month below!