September Girl Group Member Brand Reputation Rankings Announced

Sep 17, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 655 girl group members, using big data collected from August 17 to September 17.

NewJeans’ Minji held onto her spot at the top of the list with a brand reputation index of 4,773,341 for September. High-ranking phrases in her keyword analysis included “Super Shy,” “college festival,” and “pop-up store,” while her highest-ranking related terms included “innocent,” “beautiful,” and “shine.” Minji’s positivity-negativity analysis also revealed a score of 85.20 percent positive reactions.

Meanwhile, BLACKPINK’s Jisoo rose to second place with a brand reputation index of 4,385,506 for September.

NewJeans swept the next two spots on the list: Hanni came in third place with a brand reputation index of 4,188,577, while Haerin took fourth with an index of 3,617,382.

Finally, TWICE’s Jihyo climbed to fifth place after seeing a whopping 180.06 percent increase in her brand reputation index since last month. Her total score for September came out to 3,266,277.

Check out the top 30 for this month below!