September Idol Group Brand Reputation Rankings Announced

Sep 17, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from August 14 to September 14.

NewJeans topped the list for the second consecutive month with a brand reputation index of 6,941,545 for September. High-ranking phrases in the group’s keyword analysis included “photo shoot,” “OST,” and “advertisement,” while their highest-ranking related terms included “release,” “surpass,” and “all-kill.” NewJeans’ positivity-negativity analysis also revealed a score of 90.86 percent positive reactions.

Meanwhile, BTS held onto their spot at second place with a brand reputation index of 5,741,315 for the month.

IVE also maintained their position at third place with a brand reputation index of 3,685,031 for September.

SEVENTEEN took fourth place for the month with a brand reputation index of 3,482,843, and BLACKPINK rounded out the top five with a score of 2,864,095.

Check out the top 30 for this month below!