October Drama Actor Brand Reputation Rankings Announced

Oct 21, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between September 12 and October 12.

Leading ladies dominated this month’s list, with actresses sweeping all of the top three spots for October.

Han Ji Min, who recently starred in “Behind Your Touch,” led the pack at first place with a brand reputation index of 2,259,904. High-ranking phrases in her keyword analysis included “Behind Your Touch,” “Lee Min Ki,” and “Bong Ye Bun” (the name of her character in “Behind Your Touch”), while her highest-ranking related terms included “fun,” “delightful,” and “happy.” Han Ji Min’s positivity-negativity analysis also revealed a score of 83.42 percent positive reactions.

“The Escape of the Seven” star Lee Yoo Bi came in at a close second with a brand reputation index of 2,126,121 for October.

Jo Bo Ah, who recently starred in “Destined with You,” ranked third with a brand reputation index of 1,728,737.

Finally, Lee Min Ki of “Behind Your Touch” took fourth place with a brand reputation index of 1,580,244, while Hwang Jung Eum of “The Escape of the Seven” followed close behind with a score of 1,522,265.

Check out the top 30 for this month below!