Rakuten Viki To Launch First-Ever International K-Drama Day On November 29

Calling all K-drama fans!

Rakuten Viki, the leading destination for Asian dramas and movies, is set to host the first-ever worldwide celebration of Korean dramas with International K-Drama Day. Taking place on November 29, the holiday aims to recognize the fandom and exponentially rising mass appeal of the genre that has dominated popular culture.

To commemorate the inaugural celebration, fans will be able to enjoy an exciting lineup of special giveaways, prizes, and promotions.

Here’s what fans can look forward to!

Fun Giveaways

Grand Prize: K-Drama Travel Experience of a Lifetime
Rakuten Viki will give one lucky fan an all-expense paid trip to Korea to go on a eight-day guided K-drama-themed tour that will include destinations depicted in popular K-dramas like “Guardian: The Lonely and Great God,” “Boys Over Flowers,” “Reborn Rich,” “Twinkling Watermelon,” “Perfect Marriage Revenge,” “Hotel Del Luna,” and more. There will be 125 other prizes that fans can win including Roku streaming devices, one-year Viki Pass subscriptions, giant boba plushies, and more!

Limited-Time Discount on Viki Pass Subscriptions

For one day only, on November 29, K-drama fans can enjoy 29 percent off any Viki Pass subscription plan to watch thousands of Asian television shows, movies, and dramas with no ads.

Exclusive Content for the Ultimate K-Drama Fan

For a limited time, Rakuten Viki is making a selection of popular K-dramas available for fans to watch for free. Titles include hits like “Twinkling Watermelon,” “The Deal,” “Guardian: The Lonely and Great God,” and “What’s Wrong with Secretary Kim.”

Viki will host Instagram Live broadcasts with Yoo Seung Ho of “The Deal” on November 29 at 11 a.m. KST and with Sung Hoon of “Perfect Marriage Revenge” on November 30 at 11 a.m. KST. The Black Label, home to globally renowned stars like Taeyang, Jeon Somi, and Park Bo Gum, will have its artist Vince join in with a musical homage to K-dramas.

Rakuten Viki has teamed up with several relevant brands to create fun activities for fans. They will host a special quiz in partnership with language learning platform Duolingo where fans can test their knowledge of the Korean language for a chance to win a subscription for Super Duolingo or Rakuten Viki.

Korean entertainment company CJ ENM will release exclusive content including an interview with the producer of “My Lovely Liar” and “Our Blooming Youth” and behind-the-scenes footage of what it’s like to create a Korean drama along with more on their social channels.

WEBTOON, the world’s largest digital comics platform, will host an exciting event where fans can read episodes of comics that have been adapted into popular K-dramas like “A Good Day to Be a Dog,” “Perfect Marriage Revenge,” “True Beauty,” and more to unlock a month of Viki Pass Plus to watch these beloved series in live action.

Weee!, America’s largest online Asian supermarket, will curate a specially themed shopping list on their platform for fans to purchase delicious snacks featured in popular K-dramas. Weee! will also share tips and tricks for how to recreate yummy Korean dishes at home.

Make sure to catch all the exclusives by joining the International K-Drama Day celebration on November 29 here and on social media!