December Rookie Idol Group Brand Reputation Rankings Announced

Dec 07, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for rookie idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idol groups, using big data collected from November 7 to December 7. Only idols who debuted in 2022 or later were considered for the rankings.

NewJeans topped the list for the eighth consecutive month with a brand reputation index of 4,120,010, marking an 8.93 percent increase in their score since November. High-ranking phrases in NewJeans’ keyword analysis included “Super Shy,” “Get Up,” and “Bunnies,” while their highest-ranking related terms included “record,” “race ahead,” and “chosen.” The group’s positivity-negativity analysis also revealed a score of 87.55 percent positive reactions.

RIIZE rose to second place after seeing a whopping 138.14 percent increase in their score since last month, bringing their brand reputation index to 3,219,122 for December.

YG Entertainment’s rookie girl group BABYMONSTER entered the rankings at third place with a brand reputation index of 2,051,726.

Meanwhile, ZEROBASEONE took fourth place with a brand reputation index of 1,794,334 for the month.

Finally, LE SSERAFIM came in at a close fifth with a brand reputation index of 1,774,686, marking an impressive 57.96 percent rise in their score since November.

Check out the top 30 for this month below!