January Drama Actor Brand Reputation Rankings Announced

Jan 10, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between December 9, 2023 and January 9, 2024.

Choi Soo Jong, who is currently starring in (and recently won a Daesang for) the hit historical drama “Korea-Khitan War,” topped this month’s list with a brand reputation index of 3,497,240. High-ranking phrases in his keyword analysis included “Korea-Khitan War,” “acting Daesang,” and “Kang Kam Chan,” while his highest-ranking related terms included “thank,” “confess,” and “congratulate.” Choi Soo Jong’s positivity-negativity analysis also revealed a score of 89.41 percent positive reactions.

Kim Yoo Jung held onto her spot at second place with a brand reputation index of 3,192,557, while Shin Hye Sun came in third with an index of 2,985,764 for January.

Bae In Hyuk took fourth place with a brand reputation index of 2,757,442, and ASTRO’s Cha Eun Woo rounded out the top five with a score of 2,699,362.

Check out the top 30 for this month below!