January Idol Group Brand Reputation Rankings Announced

Jan 23, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from December 18, 2023 to January 18, 2024.

SEVENTEEN topped this month’s list with a brand reputation index of 5,075,849 for January. High-ranking phrases in the group’s keyword analysis included “Golden Disc,” “God of Light Music,” and “NANA TOUR,” while their highest-ranking related terms included “release,” “appear,” and “donate.” SEVENTEEN’s positivity-negativity analysis also revealed a score of 90.74 percent positive reactions.

Meanwhile, BLACKPINK took second place for the month with a brand reputation index of 4,739,803.

NewJeans followed in third place with a brand reputation index of 4,121,833 for January.

IVE came in at a close fourth with a brand reputation index of 4,008,299, marking a 19.83 percent rise in their score since December.

Finally, RIIZE rounded out the top five for January with a brand reputation index of 2,965,936, marking a 29.56 percent increase in their score since last month.

Check out this month’s top 30 below!