3 Reasons To Look Forward To Kim Ji Eun And Lomon's New Drama "Branding In Seongsu"

Jan 31, 2024

Upcoming drama “Branding in Seongsu” has shared key reasons to look forward to its premiere!

“Branding in Seongsu” is a romance drama that takes place in the neighborhood of Seongsu, which is the center of branding, and follows the story of the prickly marketing team leader Kang Na Eon (Kim Ji Eun) and intern So Eun Ho (Lomon) as their souls get swapped following an unintentional kiss.

Here are three reasons to tune in to this week’s premiere:

A fun take on the body-swap trope

Kang Na Eon is an industry legend who succeeds in every project she takes on, earning herself the title of the youngest team leader at Seongsu Agency. However, despite her outstanding abilities, she has many enemies due to her harsh and unfriendly personality.

On the other hand, intern So Eun Ho is adored by everyone at the agency due to his cheerful and charming demeanor. Viewers can look forward to seeing what happens when the souls of these two very different people are switched.

A mystery action thriller

After a severe injury caused by a villain wearing a rabbit mask, Kang Na Eon wakes up in a hospital bed only to find herself trapped in the body of intern So Eun Ho. In an effort to discover the identity of her attacker, Na Eon sets out to find out who tried to kill her while pretending to be So Eun Ho.

With so many people on the list of suspects, including Han Yi Jae (Park Ki Duk), who is trying to take over the position of team leader for political reasons within the company; Team Leader Nam (Kim Byul); her close friend and fellow employee Do Yoo Mi (Yang Hye Ji); and art director Cha Jung Woo (Kim Ho Young); viewers can look forward to the mind games Na Eon will play with all the suspects as she tries to hunt down the perpetrator.

A virtual tour of a real-life marketing agency

Viewers will be able to see what a real-life marketing agency is like through the fictional Seongsu Agency. Starting with the planning process, the drama will capture the A to Z of branding, including competitive presentations, pop-ups, and more.

Kang Na Eon will also demonstrate professionalism by leading successful presentations not only in front of executives but also in street presentations with clients. As the drama is set against the backdrop of Seongsu, the center of branding, the drama will feature hot spots in the neighbourhood as well as appearances by famous personalities.