February Advertisement Model Brand Reputation Rankings Announced

Feb 07, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from January 2 to February 2. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for February.

Soccer star Son Heung Min held onto his spot at the top of the list this month with a brand reputation index of 1,871,175.

Meanwhile, trot singer Lim Young Woong rose to second place with a brand reputation index of 1,487,362 for February.

Celebrity chef Baek Jong Won shot to third place after seeing an impressive 78.26 percent increase in his brand reputation index since last month, bringing his total score for February to 990,405.

BLACKPINK came in at a close fourth with a brand reputation index of 945,927, marking a 59.63 percent rise in their score since January.

Finally, actor Gong Yoo rounded out the top five with a brand reputation index of 875,553, marking a whopping 99.92 percent increase in his score since last month.

Check out the top 30 for this month below!