February Girl Group Brand Reputation Rankings Announced

Feb 11, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from January 11 to February 11.

(G)I-DLE shot to the top of the list this month with a brand reputation index of 5,108,516, marking a whopping 149.16 percent increase in their score since January. High-ranking phrases in the group’s keyword analysis included “Super Lady,” “Soyeon,” and “YouTube,” while their highest-ranking related terms included “strong,” “glamorous,” and “powerful.” (G)I-DLE’s positivity-negativity analysis also revealed a score of 95.88 percent positive reactions.

Meanwhile, IVE took second place with a brand reputation index of 3,288,945 for February.

TWICE climbed to third place with a brand reputation index of 3,081,489, marking a 20.77 percent rise in their score since last month.

LE SSERAFIM rose to fourth place with a brand reputation index of 2,989,993, marking a 24.04 percent increase in their score since January.

Finally. BLACKPINK came in at a close fifth with a brand reputation index of 2,889,685 for February.

Check out the top 30 for this month below!