February Movie Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from January 12 to February 12.

Ma Dong Seok rose to the top of this month’s list after seeing an impressive 131.53 percent increase in his brand reputation index since January, bringing his total score to 5,621,048. High-ranking phrases in his keyword analysis included “Badland Hunters,” “Berlin International Film Festival,” and “The Outlaws,” while his highest-ranking related terms included “success,” “release,” and “attend.” Ma Dong Seok’s positivity-negativity analysis also revealed a score of 89.53 percent positive reactions.

Im Siwan climbed to second place with a brand reputation index of 4,883,853, marking a 21.33 percent rise in his score since last month.

Go Yoon Jung took third place with a brand reputation index of 3,812,536, marking a 4.22 percent increase in her score since January.

Na Moon Hee came in at a close fourth with a brand reputation index of 3,757,762, while Honey Lee rounded out the top five with an index of 3,726,620 for February.

Check out the top 30 for this month below!

  1. Ma Dong Seok
  2. Im Siwan
  3. Go Yoon Jung
  4. Na Moon Hee
  5. Honey Lee
  6. Lee Byung Hun
  7. Gong Myung
  8. Lee Yi Kyung
  9. Park Bo Young
  10. Jo Jung Suk
  11. Jung Woo Sung
  12. Song Ha Yoon
  13. Jo Jin Woong
  14. Son Suk Ku
  15. Yoo Hae Jin
  16. Park Seo Joon
  17. Youn Yuh Jung
  18. Ra Mi Ran
  19. Kim Hye Soo
  20. Kim Tae Ri
  21. Kim Hye Joon
  22. Hwang Jung Min
  23. Kang Dong Won
  24. Gong Yoo
  25. Lee Jung Jae
  26. Lee Young Ae
  27. Song Joong Ki
  28. Esom
  29. Jang Dong Yoon
  30. Son Ye Jin

Watch Ma Dong Seok in “Men of Plastic” with subtitles on Viki below:

Watch Now

Or check out Im Siwan’s film “Road to Boston” below!

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