February Boy Group Member Brand Reputation Rankings Announced

Feb 17, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 724 boy group members, using big data collected from January 17 to February 17.

RIIZE’s Wonbin topped this month’s list with a brand reputation index of 3,877,998. All of the RIIZE members were included in the rankings for the first time this month—and they made an exceptionally strong debut, sweeping six of the top 11 spots on the list for February.

High-ranking phrases in Wonbin’s keyword analysis included “ambassador,” “hairstyle,” and “Love 119,” while his highest-ranking related terms included “vibe,” “charming,” and “handsome.” His positivity-negativity analysis also revealed a score of 86.71 percent positive reactions.

ASTRO’s Cha Eun Woo took second place for the month with a brand reputation index of 3,428,356, marking a 2.46 percent increase in his score since January.

RIIZE’s Anton debuted at third place in the rankings with a brand reputation index of 3,184,452, while his bandmate Sungchan came in fourth with an index of 2,789,795.

Finally, Super Junior’s Kyuhyun rounded out the top five with a brand reputation index of 2,757,802 for February.

Check out the top 30 for this month below!