March Rookie Idol Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for rookie idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idol groups, using big data collected from February 1 to March 1. Only idols who debuted in 2022 or later were considered for the rankings.

RIIZE held onto their spot at the top of the list with a brand reputation index of 3,738,774, marking a 21.31 percent increase in their score since February. High-ranking phrases in RIIZE’s keyword analysis included “Love 119,” “Get A Guitar,” and “Wonbin,” while their highest-ranking related terms included “familiar,” “flourish,” and “receive love.” The group’s positivity-negativity analysis also revealed a score of 82.04 percent positive reactions.

TWS rose to second place for February with a brand reputation index of 3,117,868, marking a 93.20 percent increase in their score since last month.

LE SSERAFIM took third place with a brand reputation index of 2,680,460, while NewJeans came in fourth with a score of 1,897,611.

Finally, H1-KEY maintained their position at fifth place with a brand reputation index of 1,052,511.

Check out the top 30 for this month below!

  1. RIIZE
  2. TWS
  3. LE SSERAFIM
  4. NewJeans
  5. H1-KEY
  6. NMIXX
  7. BABYMONSTER
  8. BOYNEXTDOOR
  9. PLAVE
  10. KISS OF LIFE
  11. tripleS
  12. ZEROBASEONE
  13. CSR
  14. EVNNE
  15. &TEAM
  16. eite
  17. The Wind
  18. Kep1er
  19. CLASS:y
  20. ARTBEAT
  21. DXMON
  22. Geenius
  23. POW
  24. IRRIS
  25. FANTASY BOYS
  26. TEMPEST
  27. n.SSign
  28. NiziU
  29. X:IN
  30. ALL(H)OURS

Watch RIIZE, LE SSERAFIM, NewJeans, and more perform at the 2023 SBS Gayo Daejeon with subtitles on Viki below!

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