March Girl Group Brand Reputation Rankings Announced

Mar 10, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from February 10 to March 10.

TWICE topped this month’s list with a brand reputation index of 3,901,286, marking an 18.62 percent increase in their score since February. High-ranking phrases in the group’s keyword analysis included “With YOU-th,” “Billboard 200,” and “JYP,” while their highest-ranking related terms included “come true,” “happy,” and “thankful.” TWICE’s positivity-negativity analysis also revealed a high score of 96.42 percent positive reactions.

(G)I-DLE took second place with a brand reputation index of 3,870,855, while LE SSERAFIM came in third with an index of 2,964,119.

BLACKPINK rose to fourth place with a brand reputation index of 2,633,573, and NewJeans rounded out the top five for March with a score of 2,126,812.

Check out the top 30 for this month below!