March Boy Group Member Brand Reputation Rankings Announced

Mar 16, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 724 boy group members, using big data collected from February 16 to March 16.

ASTRO’s Cha Eun Woo topped this month’s list with a brand reputation index of 3,970,495, marking a 15.81 percent rise in his score since February. High-ranking phrases in his keyword analysis included “Wonderful World,” “You’re the best,” and “face genius,” while his highest-ranking related terms included “cool,” “warm,” and “handsome.” Cha Eun Woo’s positivity-negativity analysis also revealed a score of 92.77 percent positive reactions.

RIIZE’s Wonbin took second place on the list with a brand reputation index of 2,608,431 for March.

SEVENTEEN’s Jeonghan rose to third place with a brand reputation index of 2,227,294, marking a 43.59 percent increase in his score since last month.

SEVENTEEN’s Wonwoo came in at a close fourth with a brand reputation index of 2,145,860, marking a 25.08 percent rise in his score since February.

Finally, BTS’s Jimin rounded out the top five with a brand reputation index of 2,093,987 for March.

Check out the top 30 for this month below!