March Advertisement Model Brand Reputation Rankings Announced

Mar 17, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from February 5 to March 5. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for March.

Lim Young Woong topped this month’s list with a brand reputation index of 2,014,919, marking a 35.47 percent increase in his score since February.

NewJeans shot to second place after seeing an impressive 98.80 percent rise in their brand reputation index since last month, bringing their total score to 1,593,204 for March.

Meanwhile, soccer star Son Heung Min came in at a close third with a brand reputation index of 1,506,731.

ASTRO’s Cha Eun Woo climbed to fourth place with a brand reputation index of 1,150,210, marking a 35.76 percent rise in his score since February.

Finally, BTS rounded out the top five after seeing a whopping 113.20 percent increase in their brand reputation index, bringing their total score to 1,067,261 for March.

Check out the top 30 for this month below!