March Singer Brand Reputation Rankings Announced

Mar 22, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for singers!

The rankings were determined through an analysis of singers’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from February 23 to March 23.

Lim Young Woong topped this month’s list with a brand reputation index of 6,958,810, marking a 37.68 percent rise in his score since February.

LE SSERAFIM climbed to second place after seeing a whopping 127.38 percent increase in their brand reputation index, bringing their total score to 4,755,472 for March.

Meanwhile, BIBI came in at a close third with a brand reputation index of 4,518,031 for the month.

IU followed close behind in fourth place with a brand reputation index of 4,448,404, marking a 41.13 percent rise in her score since last month.

Finally, Girls’ Generation’s Taeyeon held onto her spot at fifth place with a brand reputation index of 3,706,462, marking a 12.45 percent increase in her score since February.

Check out the top 30 for this month below!