April Rookie Idol Group Brand Reputation Rankings Announced

Apr 02, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for rookie idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idol groups, using big data collected from March 2 to April 2. Only idols who debuted in 2022 or later were considered for the rankings.

TWS topped the list with a brand reputation index of 3,087,252 for April. High-ranking phrases in TWS’s keyword analysis included “plot twist,” “SEVENTEEN,” and “boyhood pop,” while their highest-ranking related terms included “release,” “surpass” and “advertise.” The group’s positivity-negativity analysis also revealed a score of 86.57 percent positive reactions.

Meanwhile, LE SSERAFIM took second place for April with a brand reputation index of 2,236,570.

BELIFT LAB’s new girl group ILLIT made their debut in the rankings at third place with a brand reputation index of 1,509,192, and NewJeans held onto their spot at fourth place with a score of 1,363,079.

Finally, BABYMONSTER rose to fifth place for the month with a brand reputation index of 839,160, marking a 35.55 percent increase in their score since March.

Check out the top 30 for this month below!