April Idol Group Brand Reputation Rankings Announced

Apr 19, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from March 18 to April 18.

ILLIT topped this month’s list with a brand reputation index of 5,045,265. High-ranking phrases in the group’s keyword analysis included “Magnetic,” “Billboard,” and “Lucky Girl Syndrome,” while their highest-ranking related terms included “record,” “enter,” and “release.” ILLIT’s positivity-negativity analysis also revealed a high score of 92.70 percent positive reactions.

Meanwhile, SEVENTEEN rose to second place with a brand reputation index of 3,741,080.

TWS climbed to third place with a brand reputation index of 3,432,767, marking a 16.55 percent increase in their score since last month.

(G)I-DLE took fourth place with a brand reputation index of 2,968,167 for April.

Finally, IVE rounded out the top five with a brand reputation index of 2,390,264, marking a 12.56 percent rise in their score since March.

Check out the top 30 for this month below!