May Drama Actor Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between April 6 and May 6.

The stars of the hit drama “Queen of Tears” dominated this month’s rankings, sweeping four of the top five spots for May. Kim Soo Hyun held onto his spot at the top of the list with a brand reputation index of 9,600,291. High-ranking phrases in his keyword analysis included “Queen of Tears,” “Park Sung Hoon,” and “OST,” while his highest-ranking related terms included “handsome,” “take another leap,” and “tear up.” Kim Soo Hyun’s positivity-negativity analysis also revealed a score of 93.82 percent positive reactions.

Meanwhile, “Lovely Runner” star Byeon Woo Seok shot to second place with a brand reputation index of 8,080,819 for May.

The next three spots all went to the cast of “Queen of Tears”: Park Sung Hoon rose to third place with a brand reputation index of 5,052,904, followed by Kim Ji Won in fourth place (4,840,840), and Lee Joo Bin (4,621,856).

Check out the top 30 for this month below!

  1. Kim Soo Hyun
  2. Byeon Woo Seok
  3. Park Sung Hoon
  4. Kim Ji Won
  5. Lee Joo Bin
  6. Kim Hye Yoon
  7. Lee Je Hoon
  8. Lee Joon
  9. Kwak Dong Yeon
  10. Song Geon Hee
  11. Lee Dong Hwi
  12. Im Soo Hyang
  13. Seo Eun Soo
  14. Ji Hyun Woo
  15. Lee Yoo Bi
  16. Kim Ha Neul
  17. Lee Bo Young
  18. Choi Woo Sung
  19. Yoon Hyun Soo
  20. Uhm Ki Joon
  21. Yeon Woo Jin
  22. Lee Moo Saeng
  23. Lee Chung Ah
  24. T-ara’s Ham Eun Jung
  25. Rainbow’s Oh Seung Ah
  26. Lee So Yeon
  27. Jang Seung Jo
  28. Ha Yeon Soo
  29. EXO’s Suho
  30. Jeon No Min

Watch Byeon Woo Seok and Kim Hye Yoon in “Lovely Runner” with subtitles on Viki below!

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