May Boy Group Brand Reputation Rankings Announced

May 11, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from April 11 to May 11.

SEVENTEEN held onto their spot at the top of the list this month with a brand reputation index of 5,046,444, marking a 21.92 percent rise in their score since April.

High-ranking phrases in SEVENTEEN’s keyword analysis included “CARAT,” “Billboard,” and “Oricon,” while their highest-ranking related terms included “record,” “surpass,” and “prove.” The group’s positivity-negativity analysis also revealed a score of 92.58 percent positive reactions.

TWS rose to second place with a brand reputation index of 4,178,053, marking a 76.30 percent increase in their score since last month.

Meanwhile, NCT took third place for May with a brand reputation index of 2,792,964.

EXO came in at a close fourth with a brand reputation index of 2,609,545, marking a 65.08 percent rise in their score since last month.

Finally, BTS maintained their position at fifth place with a brand reputation index of 2,427,988, marking a 17.52 percent increase in their score since April.

Check out the top 30 for this month below!